EX-National SEO Director, Ogilvy /GroupM, Interactive Avenues (IPG Mediabrands) Ex- Head of SEO, HT Media.
Driving 200MN monthly organic visits. 24 years engineering search dominance for India's most iconic brands.
"I craft data-driven SEO roadmaps to enhance organic visibility, traffic, and engagement — built on 24 years of deep technical and strategic experience."
Anil Kumar SinghAnil Kumar Singh is a highly experienced SEO consultant and strategic growth advisor with over 24 years in the online industry. He specialises in technical SEO, content optimisation, and digital growth strategies, having worked with a diverse range of clients — from news publishers and startups to e-commerce brands and large enterprises.
His expertise spans Google algorithms, structured data, Core Web Vitals, AIO, Google Discover, and link-building. Singh has a proven track record of enhancing online visibility, driving organic traffic, and developing scalable, data-driven SEO roadmaps. He has held significant leadership roles at HT Media, Ogilvy, and Interactive Avenues, where he built and led SEO teams and strategies for major Indian and global brands.
A strategic, innovative, and analytical thinker — he has managed technical SEO for enterprise websites with 50M+ indexed pages, and is recognised as a speaker, mentor, and guest author across industry platforms.
Every engagement is measured by one thing — transformational organic growth. Real results from real clients.
Site audits, Core Web Vitals engineering, structured data, crawl optimisation, JavaScript SEO, indexing strategy — including enterprise-scale management of 50M+ indexed pages.
Real-time SEO, Google News, Google Discover, AMP, AIO, breaking news optimisation, and editorial SEO workflows — the most sophisticated News SEO framework in South Asia.
Custom, data-driven SEO roadmaps for news publishers, startups, e-commerce, and enterprises. Strategic, analytical thinking that produces a distinctive, measurable SEO strategy.
Keyword research, content optimisation, E-E-A-T authority building, topical clusters, and close collaboration with editorial teams to drive search discoverability at scale.
White-hat outreach, authority-building, and link acquisition strategies across diverse industries — mobile, finance, e-commerce, real estate, technology, and health.
Deep-dive SEO audits, ranking analysis, GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog — data-driven decisions that turn insights into measurable organic growth.
From India's largest banks, telecom giants, and news publishers to global Fortune 500 companies — Anil has delivered measurable organic growth across every major industry vertical since 2002.
SEO is about understanding the intent behind every search, the editorial intelligence that shapes great content, and the technical architecture that makes a website truly discoverable at scale. That's been my philosophy for 24 years.
I've had the privilege of leading SEO at some of India's most respected organisations — National SEO Director at Ogilvy, Head of SEO & Organic Growth at HT Media, and building Interactive Avenues' SEO business from scratch into a market leader. Along the way, I've worked with over 100 brands, driven hundreds of millions of organic visits, and been recognised with India's top SEO awards.
Whether you're a publisher needing to unlock Google Discover, an enterprise with complex technical debt, or a startup building organic foundations — I bring the same rigour, data-driven thinking, and genuine commitment to results.
My expertise spans the full SEO spectrum. Get in touch about any search challenge — news SEO, technical debt, content strategy, team building — and we'll build the best path forward together.
Custom, data-driven SEO roadmaps tailored for news publishers, startups, e-commerce brands, and large enterprises. Strategic and analytical thinking that produces distinctive, measurable organic growth.
Learn more →India's most advanced News Publisher SEO framework — covering Google Discover, Google News, AMP, AIO, real-time indexing, breaking news optimisation, and editorial SEO workflows that drive millions of organic visits.
Learn more →In-depth site audits covering Core Web Vitals, structured data, crawlability, JavaScript rendering, indexing, and architecture — with a clear, prioritised action plan for enterprise websites of any scale.
Learn more →Keyword research, content optimisation, E-E-A-T authority systems, and topical cluster architecture — working closely with editorial and product teams to ensure every piece of content performs in search.
Learn more →Building and scaling world-class SEO teams, establishing KPI frameworks, and comprehensive team training workshops — as demonstrated by building Interactive Avenues into India's SEO market leader.
Learn more →Helping startups build organic search foundations from day one. Architecture decisions, growth scaling, and long-term SEO strategy — project-based advisory that sets startups up for lasting organic dominance.
Learn more →Delivering custom SEO roadmaps and hands-on consulting across news publishing, startup, and e-commerce verticals. Specialising in technical SEO, Google Discover, AIO optimisation, Core Web Vitals, and building scalable organic growth strategies.
Led SEO across HT Media's entire digital portfolio — one of India's most ambitious organic growth programmes. Responsible for growing HT's organic subscription volume and setting industry benchmarks for news publisher SEO in India.
Led national SEO strategy at one of the world's most recognised advertising agencies. Drove SEO innovation, built high-performance teams, and delivered organic growth strategies for Ogilvy's most prestigious Indian and global clients across 8 years.
Built Interactive Avenues' SEO practice from zero, scaling it to become a recognised leader in Indian SEO in under 3 years. Managed natural search strategies, team development, client growth, and cross-functional collaboration with analytics, engineering, and PR leads.
Began practising SEO in 2002 — at the dawn of India's search marketing industry. Built deep expertise across mobile, finance, e-commerce, real estate, technology, and health sectors, working with both Indian and global companies throughout a formative career decade.
Awarded for exceptional SEO performance and delivering a 269% increase in organic traffic for H&R Block — recognised as the best SEO campaign across Indian digital media.
Recognised with the Best SEO Category Award by Afaqs! — one of India's most prestigious digital industry accolades — for outstanding SEO strategy and measurable client outcomes.
As Head of SEO & Organic Growth at HT Media, drove 200 million monthly organic visits across HT Group's entire digital portfolio — one of the largest organic footprints of any Indian publisher.
"Anil transformed our newsroom's organic strategy completely. Within 8 months, our Google Discover traffic went from near-zero to over 2 million monthly sessions. His understanding of News SEO is unlike anything I've encountered — truly world-class."
"We brought Anil in as a strategic advisor for our fintech startup. His SEO roadmap was surgical — within 6 months organic traffic grew 12x and our cost-per-lead dropped 70%. The ROI from his engagement was extraordinary."
"Anil trained our 15-person SEO team and rebuilt our technical SEO architecture. He's not just an expert — he's an exceptional communicator who makes the most complex SEO concepts clear and immediately actionable."
"I've worked with many SEO consultants over 15 years. Anil is in a completely different league. His grasp of the relationship between technical infrastructure, editorial content, and search intent is unmatched in India."
"Anil's SEO workshop was the single best investment our team made this year. Practical, current, brilliantly delivered. We left with a clear framework and the results followed within weeks."
"Our e-commerce site was stuck. Anil's technical audit revealed 47 critical issues. Post-implementation, organic revenue grew 340% in 9 months. If you're serious about SEO, Anil is the only consultant to call."
Regular keynote speaker at India's premier digital marketing and SEO conferences — sharing frameworks for technical excellence, news SEO, and strategic organic growth that practitioners can implement immediately.
Prolific guest author and contributor to leading SEO and digital marketing publications — providing actionable insights on Google algorithm updates, News SEO, AIO, and emerging search best practices.
Conducting in-depth SEO workshops and webinars for enterprise marketing teams and agencies — elevating in-house capabilities across technical SEO, content strategy, and analytics.
Actively mentoring emerging SEO talent across India — sharing 24+ years of hands-on experience to shape the next generation of digital leaders, analysts, and SEO strategists.
As Google's AI Overviews reshape the SERP, news publishers face a pivotal moment. Here's the framework that keeps your content surfacing in AI-generated answers.
Google Discover continues to be the single biggest traffic driver for news publishers in India. This is the definitive playbook to maximise your Discover visibility.
Managing SEO for enterprise websites with tens of millions of indexed pages demands a completely different toolkit. Here's the exact approach built from real experience.
24 years of industry presence — from keynote stages and enterprise workshops to newsroom consulting sessions and award nights. A glimpse into Anil's journey across India's digital landscape.
Whether you're a news publisher, enterprise, or startup — if you're serious about organic growth, let's have a conversation about what's possible.
seo@anilkumarsingh.com